Published By: New Frontier Data October 30,2018    NFD-The2018CannabisEnergyReport%20(2).pdf



John Kagia applies his keen understanding of market research, business strategy and industry analysis to help high performing organizations achieve their strategic objectives. Leveraging his years of experience managing research studies for industry-leading clients including Accenture, Microsoft, The George Washington University, and the U.S. Department of State, Kagia brings a keen understanding of how market insights enable organizations to plan, grow, compete, and measure performance more effectively.

Kagia is particularly interested in helping to identify and build sustainable competitive positions. His passion about issues such as disruptive innovation and new market opportunities, has brought him to focus on identifying strategic business opportunities in the fast-evolving marijuana industry.

He received his MSc. in Marketing with a Market Research focus from Johns Hopkins University’s Carey Business School. He concurrently studied Japanese at the university’s School for Advanced International Studies (SAIS). He received an MA in Management from the University of Durham in the United Kingdom, and his B.A., Joint Honors, in Japanese and Management from the University of Leeds also in the UK.

Kagia is Past President of the Mid-Atlantic chapter of the Market Research Association (MRA), and has earned Professional Researcher Certification (PRC) status. He is also an active member of the American Marketing Association (AMA).

As energy consumption and carbon-emission levels have become critical issues within the cannabis industry, stakeholders have been forced to rely on data and analysis based on research
published prior to the deployment of medical and adult-use programs across 31 U.S. states and District of Columbia (D.C.). Though the cannabis industry at large is not a major consumer of energy relative to high-user industries such as the automotive, steel, or medical-care industries, its energy use is significant, and important to its consumers. Although this report focused primarily on electricity-based energy consumption, based on the analysis of the data in the data set, energy use in the cannabis industry requires further study, particularly given that energy consumption is expected to increase 162% from 2017 to 2022. Understanding consumption data becomes vital in planning for the industry’s future.

While energy providers, regulators, and legislators are looking for credible data on cannabis cultivation energy consumption, many other key stakeholders need such data. Operators, investors, supply-chain and services providers are all leveraging data in the emerging space: As the industry continues to expand in both scale and reach, that intelligence represents a tremendous opportunity for further such research. By analyzing energy usage and costs, a business can assess its standing relative to others within cannabis and in other sectors. By establishing and tracking key indicators, including annual production, annual electricity consumption, canopy area, cultivation type and lighting used, a company can identify its cost drivers and develop ways to reduce them.

Given the fixed costs in cannabis production, the ability to identify and reduce electrical use can offer considerable competitive advantages. New Frontier Data’s mission is to elevate the discussion around the legal cannabis industry globally by providing unbiased, vetted information and educating stakeholders to make informed decisions. We provide individuals and organizations operating, researching, or investing amid the cannabis industry with unparalleled access to actionable industry intelligence and insight, helping each to leverage the power of big data to succeed in a fast-paced and dynamic market. As the global leader in big data analytics for legal
cannabis markets, New Frontier Data is dedicated to publishing reports of the highest industry caliber. We hope that you enjoy all the benefits of this one as you shape your strategy and action plan within the cannabis industry!

Giadha Aguirre de Carcer
Founder & Chief Executive Officer, New Frontier Data