Author: Javier Hasse       Published: 01/30/20120           Forbes

Ribbon Cutting:  ILERA HOLISTIC HEALTHCARE

The Southern University and A&M College, the largest historically black university in Louisiana, serving African-American students since the 1800s – well before the Civil Rights Act of 1964 was passed in the U.S., has launched its own hemp-derived CBD product line: ALAFIA.

According to information procured exclusively, the brand is the result of a partnership between the Southern University Agricultural Research and Extension Center in Baton Rouge and Ilera Holistic Healthcare. The lab tested and pesticide-free products will be available for over-the-counter purchase across the U.S. soon, the makers say, in compliance with the 2018 Farm Bill. So far, however, the line is only available at select locations across Louisiana — where sales commenced today, and features two products: Isolate CBD and Full Spectrum CBD. Additional CBD products will be released soon, a company spokesperson added.

First ALAFIA Sale Holistic Healthcare  Today Lifestyle

Ilera Holistic Healthcare’s chairman, Osagie Imasogie, explained the name ALAFIA (not to be confused with Canadian company Aleafia Health) comes from a Yoruba language word that means “inner peace.” It was with this in mind that the product line was formulated, he added.

“Our team of experts created a superior hemp derived product with patients in mind. We are proud of this partnership with Southern [University] and pleased to know our product will be available to the people of Louisiana and beyond,” he voiced.